I took a class during my masters on nonprofit communication and advocacy. The entire purpose of this class was to help a nonprofit organization identify the pillars of its messaging, and use them strategically in moments of crisis and opportunity to advance their cause. I think it was an excellent opportunity to build a good mindset around public relations communication.
As a part of the class, we were required to design the poster for the National Gay and Lesbian Task Force to help them identify and reinforce their communication pillars.